Dr Shirley Chin Wei Lee

weilee.chin@ubd.edu.bn

Assistant Professor, Faculty of Arts and Social Sciences



          

Dr Shirley Chin Wei Lee is an assistant professor in Universiti of Brunei Darussalam (UBD) who strives for teaching and research excellence in her area of interest which includes but not limited to global concerns such as sustainability issues, tourism impacts, disadvantaged communities as well as education. She holds a BA (Hons) First class in Tourism management, Master of Philosophy in Management and is later upgraded to her PhD in Tourism Management in the UK. She also holds several admin positions previously and was the Programme Leader of the Geography, Environment and Development Programme, one of the biggest programme within the Faculty of Arts and Social Sciences and at the same time involved in different faculty committees. She was also the GenNext Coordinator of FASS previously and is still an active member of entrepreneurship village, a National Entrepreneurship Agenda (NEA) in Brunei Darussalam, under the Ministry of Education, that aims to create and support high growth entrepreneurs, drive job creation and economic growth in the country.

In addition, Dr Shirley was also a recipient of a professional fellowship from the U.S. Department of State to represent Brunei in the Young Southeast Asian Leaders Initiative (YSEALI) program in Washington D.C and California. She was also selected to various YSEALI events such as the Eco and Sustainable tourism (2019) in Luang Prabang, Laos; Empowering Educators in Southeast Asia (2019) in Kuala Lumpur as well as Generation Green Eco-entrepreneurship workshop in Brunei in 2017.

RESEARCH INTERESTS

Tourism Community Development, Socio-economic Prosperity, Tourism in Less developing countries, Quality of life-welfare of the citizens, Small-scale tourism, film tourism, destination competitiveness, Agritourism, Ecotourism

FUTURE PROJECTS

Exploring the potential of Agritourism in Brunei (Principal Investigator)

In Brunei, agritourism is a concept that is often associated with heritage-based or nature-based tourism, especially in light of Brunei’s history with agriculture being the main mode of subsistence for rural communities. As one of Brunei’s tourism product is nature-based tourism such as places like Temburong, it naturally make sense to study how this kind of nature-based tourism could help in the livelihood of the local communities via tourism such as farm to table. To date, limited study has been carried out to explore the sustainability of this type of tourism in Brunei, the impact it has on the local communities, the challenges that small farmers are facing. These are all important questions that needs to be answered in order to improve on the tourism experience and product as well as sustain what Brunei is promoting. To achieve sustainable tourism and proper management, it is important to explore the key areas to improve and the challenges and perceptions of local farmers to ensure inclusivity of local communities.The main aim of this research is to explore the potential of agri-tourism in Brunei. The objectives of the research are to: 1. Explore the benefits of agri-tourism to the sustainability of the economy and to the livelihoods of small farmers and their community 2. Investigate the challenges of agri-tourism to small farmers and their community 3. Identify the key areas to improve to develop agri-tourism in Brunei


Applications Invited
Ongoing

Environmental assessment on Brunei River for sustainable tourism (Co-Principal Investigator)

The effects of tourism on aquatic environments have been mainly studied for coastal marine ecosystems such as coral reefs, but not for tropical rivers and estuaries. Brunei River nurtures mangrove forests and wild animals and plants and therefore, is one of the most important resources for tourism in Brunei. However, none of research projects monitors this aquatic environment, which may be affected by various global and local environmental changes, including the effects of increasing touristic activities. This research project aims (1) to perform qualitative research on how the environmental conditions and tourism status on Brunei River have been changed by asking tourism-related people, (2) to sort out environmental parameters that should be carefully monitored for sustainable tourism at the target sites, (3) to monitor and analyze the environmental conditions and to detect existing or potential risks of deterioration of the aquatic environment, and (4) to propose proper management strategies for maintaining sustainable tourism in Brunei River. It is expected that a role model of balancing nature conservation and tourism development will be proposed for tropical rivers through this project.


Applications Invited
Ongoing

Teraja Ecotourism Development Project: Facilitating sustainable growth (Principal Investigator)

The rationale of this is to assess ecotourism development in the area using TIES (The International Ecotourism Society) guidelines in order to gauge the degree of compliance in Teraja with ecotourism principles and practices. Many ecotourism ventures are not true ecotourism because they do not abide to the principles and practices of ecotourism, which defeat the notion of Sustainable Development. Nature-based tourism carried out without the necessary safeguards often results in undesirable impacts to the environment, ecosystem and or local community.


Applications Invited
Ongoing
77

Google Scholar Citations

5

Google Scholar h-index

1

Google Scholar i10-index

RECENT PUBLICATIONS

Chin, W.L, Haddock-Fraser, J., & Hampton, P.M. (2015), Destination Competitiveness: Evidence from Bali, Current Issues in Tourism

Chin, W.L, (2017) Tourism, Communities, and Quality of Life Indicators in Bali, Institute of Asian Studies, Universiti Brunei Darussalam

Chin, W.L, Y Liu, (2018), THE FILM-INDUCED TOURISM DEVELOPMENT IN BRUNEI: PERSPECTIVES AND POTENTIALITY, Borneo Research Journal 12, 50-70

Lopes, R et al (2019), Exploring Digital Architectural Heritage in Brunei Darussalam: Towards Heritage Safeguarding, Smart Tourism, and Interactive Education, 2019 IEEE Fifth International Conference on Multimedia Big Data (BigMM)

AKMA Ullah, SCW Lee, NH Hassan, F Nawaz (2020), Xenophobia in the GCC countries: migrants' desire and distress, Global Affairs, 1-21

Chin, W.L & Hampton, P.M. (2020), The relationship between destination competitiveness and residents’ quality of life: lessons from Bali, Tourism and hospitality management 26 (2), 311-336

Liu, Y.; Chin, W.L.; Nechita, F.; Candrea, A.N. Framing Film-Induced Tourism into a Sustainable Perspective from Romania, Indonesia and Malaysia. Sustainability 2020, 12, 9910. https://doi.org/10.3390/su12239910

TOP PUBLICATIONS

Chin, W.L, Haddock-Fraser, J., & Hampton, P.M. (2015), Destination Competitiveness: Evidence from Bali, Current Issues in Tourism

Chin, W.L, (2017) Tourism, Communities, and Quality of Life Indicators in Bali, Institute of Asian Studies, Universiti Brunei Darussalam

Chin, W.L, Y Liu, (2018), THE FILM-INDUCED TOURISM DEVELOPMENT IN BRUNEI: PERSPECTIVES AND POTENTIALITY, Borneo Research Journal 12, 50-70

Lopes, R et al (2019), Exploring Digital Architectural Heritage in Brunei Darussalam: Towards Heritage Safeguarding, Smart Tourism, and Interactive Education, 2019 IEEE Fifth International Conference on Multimedia Big Data (BigMM)

AKMA Ullah, SCW Lee, NH Hassan, F Nawaz (2020), Xenophobia in the GCC countries: migrants' desire and distress, Global Affairs, 1-21

Chin, W.L & Hampton, P.M. (2020), The relationship between destination competitiveness and residents’ quality of life: lessons from Bali, Tourism and hospitality management 26 (2), 311-336

Liu, Y.; Chin, W.L.; Nechita, F.; Candrea, A.N. Framing Film-Induced Tourism into a Sustainable Perspective from Romania, Indonesia and Malaysia. Sustainability 2020, 12, 9910. https://doi.org/10.3390/su12239910

GRANT DETAILS

University Tourism Research Grant
Title: A Strengths-based approach to Community-led tourism in Brunei (Principal Investigator)
Amount: B$ 25,159.00
Period: 2021-2022

University Tourism Research Grant
Title: Exploring the potential of Agritourism in Brunei (Principal Investigator)
Amount: B$ 19,500.00
Period: 2020-2022

External Grant
Title: Teraja Ecotourism Development Project: Facilitating sustainable growth (Principal Investigator)
Amount: B$ 12,200.00
Period: 2019-2021

University Tourism Research Grant
Title: Environmental assessment on Brunei River for sustainable tourism (Co-Principal Investigator)
Amount: B$ 20,000.00
Period: 2020-2022

Faculty Research Grant
Title: Gender analysis of transnational migration: Local-global interactions (Co-Principal Investigator)
Amount: B$ 29,275.00
Period: 2019-2021

Faculty Research Grant
Title: A Comparative study of Film-induced tourism in Romania and Southeast Asia (Co-Principal Investigator)
Amount: B$ 14,200.00
Period: 2020-2022

Faculty Research Grant (Pending)
Title: What has COVID-19 Taught Us About Teaching? Evidence from ASIAN Countries (Principal Investigator)
Amount: B$ 16,377.60
Period: 2021-2022

Faculty Research Grant
Title: Architectural Heritage in Brunei Darussalam: Safeguarding, Identity and Sustainability (Co-Principal Investigator)
Amount: B$ 84,900.00
Period: 2020-2022

RESEARCH OUTPUTS (PATENTS, SOFTWARE, PUBLICATIONS, PRODUCTS)

Chin, W.L, Haddock-Fraser, J., & Hampton, P.M. (2015), Destination Competitiveness: Evidence from Bali, Current Issues in Tourism

Chin, W.L, (2017) Tourism, Communities, and Quality of Life Indicators in Bali, Institute of Asian Studies, Universiti Brunei Darussalam

Chin, W.L, Y Liu, (2018), THE FILM-INDUCED TOURISM DEVELOPMENT IN BRUNEI: PERSPECTIVES AND POTENTIALITY, Borneo Research Journal 12, 50-70

Lopes, R et al (2019), Exploring Digital Architectural Heritage in Brunei Darussalam: Towards Heritage Safeguarding, Smart Tourism, and Interactive Education, 2019 IEEE Fifth International Conference on Multimedia Big Data (BigMM)

AKMA Ullah, SCW Lee, NH Hassan, F Nawaz (2020), Xenophobia in the GCC countries: migrants' desire and distress, Global Affairs, 1-21

Chin, W.L & Hampton, P.M. (2020), The relationship between destination competitiveness and residents’ quality of life: lessons from Bali, Tourism and hospitality management 26 (2), 311-336

Liu, Y.; Chin, W.L.; Nechita, F.; Candrea, A.N. Framing Film-Induced Tourism into a Sustainable Perspective from Romania, Indonesia and Malaysia. Sustainability 2020, 12, 9910. https://doi.org/10.3390/su12239910

Industry, Institute, or Organisation Collaboration

University of Kent
Bradford University

SOCIAL, ECONOMIC, or ACADEMIC BENEFITS

Programme Leader Geographical, Environment and Development Studies
FASS GenNext Coordinator
FASS Internationalisation Coordinator
Graduate Studies Committee
Benchmarking Committee
Brunei-Malaysia Forum Committee
UBD Higher Education Fellowship