Dr Vai Shiem Leong

vaishiem.leong@ubd.edu.bn

Senior Lecturer, UBD School of Business and Economics

          

     

EDUCATION

Doctor of Philosophy (Marketing), University of Nottingham, United Kingdom
Master of Marketing Management, Griffith University, Australia
Bachelor of Business Administration, Universiti Brunei Darussalam, Brunei

RESEARCH INTERESTS

Advertising
Services marketing
Islamic marketing

4

Scopus Publications

27

Google Scholar Citations

3

Google Scholar h-index

1

Google Scholar i10-index

Scopus Publications

RECENT PUBLICATIONS

Leong, V.S., Hibbert, S. & Ennew, C. (2018, in press). “Communicating value to enhance service visualization”, Journal of Services Marketing. (Scorpus-indexed)

Salam, M.T., Muhamad, N. & Leong, V.S. (2018, in press). “Measuring religiosity among Muslim consumers: Observations and recommendations”, Journal of Islamic Marketing. (Scorpus-indexed)

Salam, M.T., Muhamad, N. & Leong, V.S. (2018). “Modest, modern and diverse: A review of marketing communication visuals of Islamic fashion brands”, International Journal of Islamic Marketing and Branding, Vol. 3, No. 2, p. 83-103.

Muhamad, N., Leong, V.S. & Md Isa, N. (2017). “Does the country of origin of a halal logo matter? The case of packaged food purchases”, Review of International Business and Strategy, Vol. 27, No. 4, p. 480-500. (Scorpus-indexed)

Muhamad, N., Leong, V.S. & Mizerski, D. (2016). “Consumer knowledge and religious rulings on products: Young Muslim consumer’s perspective”, Journal of Islamic Marketing, Vol. 7, Issue 1, p. 74-94. (Scorpus-indexed)