Dr Vai Shiem Leong

vaishiem.leong@ubd.edu.bn

Senior Lecturer, UBD School of Business and Economics



               

EDUCATION

Doctor of Philosophy (Marketing), University of Nottingham, United Kingdom
Master of Marketing Management, Griffith University, Australia
Bachelor of Business Administration, Universiti Brunei Darussalam, Brunei

RESEARCH INTERESTS

Advertising
Services marketing
Islamic marketing

6

Scopus Publications

139

Google Scholar Citations

4

Google Scholar h-index

4

Google Scholar i10-index

Scopus Publications