Dr Mohamed Syazwan Ab Talib


Assistant Professor, UBD School of Business and Economics



Mohamed Syazwan Ab Talib is an Assistant Professor of Logistics Management at the School of Business and Economics, Universiti Brunei Darussalam (UBD). Prior to UBD, he was a Senior Lecturer in Marketing at Azman Hashim International Business School, Universiti Teknologi Malaysia, and a Lecturer in Logistics Management at the Faculty of Business and Information Science, UCSI University.

He studied logistics and transportation management at Universiti Teknologi MARA and graduated with a bachelor’s business degree with honours in 2011. Having completed the Master of Business Administration from Universiti Selangor in 2013, he pursued a doctoral degree in management in 2014 and was successfully awarded the PhD in Management, with distinction, from Universiti Teknologi Malaysia in 2017.

His research and teaching focus primarily on logistics and supply chain management with the inclusion of halal principles and Islamic distribution. His research also encompasses the halal management standard that centred on the association between halal certificate implementation and business performance. He has published numerous academic papers and presented in international conferences on various subjects, particularly on halal, halal food, halal management standards, halal logistics and halal food supply chains.


Doctor of Philosophy (Management), Universiti Teknologi Malaysia
Master of Business Administration (Logistics Management), Universiti Selangor
Bachelor of Business Administration (Transport), Universiti Teknologi MARA


Halal Logistics
Halal Food Supply Chain
Halal Food Certification
Green Logistics Management
Sustainable Supply Chain
Critical Success Factors


Determinants of Halal Entrepreneurial Intention among Business Students in Brunei Darussalam

The purpose of this study is to investigate the determinants of halal entrepreneurial intention among business students in Brunei Darussalam. Additionally, it aims to assess the significance of Islamic religiosity in influencing halal entrepreneurial intention. This exploratory study takes on a cross-sectional quantitative research design. Using a survey approach, primary data will be retrieved from business major students from three public universities in Brunei. This study hypothesised that the Islamic religiosity, along with attitudinal, social pressure and institutional support positively influence entrepreneurial intention. The potential findings may be of benefit to the field of entrepreneurship in Brunei, particularly in gaining more interests among the younger generation to take on halal business. Furthermore, this study falls in-line with the government’s efforts to diversify the economy; and the findings can potentially encourage entrepreneurs and businesses to exploit the halal industry through entrepreneurial efforts.

Applications Invited

Halal Business Ecosystem in Brunei Darussalam: Themes and Challenges

This study explains Brunei Darussalam’s emerging presence in the global halal industry and attempts to unveil the themes and challenges of operating halal businesses in the country. This study draws upon the concept of business ecosystem and the observations from the authors’ industry-academic experience, thoughts and interpretations. The study highlights the prevalent themes and challenges surrounding the country’s economy, institutional influence, product and service capabilities, infrastructure, human capital and market potential. The study reveals several areas that need to be rectified and the impeding challenges could serve as indications to stakeholders that constructive and critical approaches need to be addressed so that all stakeholders in the country’s halal business ecosystem enjoy the vast benefits of the global halal industry. This study presents fresh insights into a lesser known yet an increasingly significant nation in the global halal industry. Additionally, the authors’ reflection could potentially spark more interest and research in halal business in Brunei Darussalam.

Applications Invited

Scopus Publications


Google Scholar Citations


Google Scholar h-index


Google Scholar i10-index

Scopus Publications


Talib, M. S. A., & Ai Chin, T. (2018). Halal food standard implementation: are Malaysian firms proactive or reactive?. British Food Journal, 120(6), 1330-1343.

Muhammad, A., Talib, M. S. A., Hussein, M. Z. S. M., & Jaafar, H. S. (2018). Motivations to Implement Halal Logistics Management Standards: A Review. In Proceedings of the 3rd International Halal Conference (INHAC 2016) (pp. 333-342). Springer, Singapore.

Talib, M. S. A. (2017). Motivations and benefits of halal food safety certification. Journal of Islamic Marketing, 8(4), 605-624.

Talib, M. S. A., Ai Chin, T., & Fischer, J. (2017). Linking Halal food certification and business performance. British Food Journal, 119(7), 1606-1618.

Talib, M. S. A., Rahim, M. A. R. A., Chin, T. A., & Hamid, A. B. A. (2017). Logistics service providers perceptions on halal logistics certification. International Journal of Logistics Economics and Globalisation, 6(4), 311-331.


Zulfakar, M. H., Anuar, M. M., & Talib, M. S. A. (2014). Conceptual framework on halal food supply chain integrity enhancement. Procedia-Social and Behavioral Sciences, 121, 58-67.

Talib, M. S. A., & Johan, M. R. M. (2012). Issues in halal packaging: a conceptual paper. International Business and Management, 5(2), 94-98.

Talib, M. S. A., Rubin, L., & Zhengyi, V. K. (2013). Qualitative research on critical issues in halal logistics. Journal of Emerging Economies and Islamic Research (JEEIR), 1(2).

Talib, M. S. A., & Hamid, A. B. A, (2014). Halal logistics in Malaysia: a SWOT analysis. Journal of Islamic Marketing, 5(3), 322-343.

Talib, M. S. A., & Abdul Hamid, A. B. (2014). Application of critical success factors in supply chain management. International Journal of Supply Chain Management, 3(1).