Dr Sharifah Nurul Huda Alkaff

sharifah.alkaff@ubd.edu.bn

Senior Assistant Professor, Faculty of Arts and Social Sciences

          

          

Dr Sharifah Nurul Huda Alkaff is a Senior Lecturer in the Faculty of Arts and Social Sciences, (FASS), Universiti Brunei Darussalam. She teaches mainly in the English Language and Linguistics programme but she also contributes to the Professional Communication and the Media programme as well as the English Literature programme. She has held a number of administrative positions in the faculty including Deputy Dean of Graduate Studies and Research. She has conducted collaborative research in a number of diverse areas ranging from analysing the speech act of complaints to investigating the teaching of English Literature in secondary schools in Brunei. Her main research interest is in the area of media and discourse. She has published a number of papers in international refereed journals in this area.

EDUCATION

BA (Nebraska-Lincoln, USA)
Dip Ed (UM)
MEd (UM)
PhD (Curtin, Australia)

RESEARCH INTERESTS

Media and discourse, Language and gender

FUTURE PROJECTS

The 2015 Paris Climate Agreement: A comparative analysis of media and subsequent policy discourses from the UK and Malay World.

The Paris Climate Agreement (PCA) of 2015 promised to pave the way for more transformational climate policy (Kythreotis, 2015). However, a heterogeniety of discourses representing climate change – scepticism, gradualism and catostrophism – have remained prevalent within society. Whilst there has been scientific and policy strides with respect to tackling anthropogenic climate change (ACC), an important question remains as to the role played by the media in framing such prevalent discourses on climate change. This project will evaluate the concerns related to ACC by conducting a critical discourse analysis (CDA) of UK and Malay World newspapers, examining the degree to which scepticism, gradualism and catastrophism were represented in newspaper articles after the 2015 PCA, and to see whether there was any correlation between newspaper reporting and subsequent changes in government policies on climate change in the case study countries. In doing this, this research will add new empirical and theoretical insights into how we understand the relationship between media, science and policy discourses on climate change, which could then lead to more effective future policy on climate change.


Applications Invited
7

Scopus Publications

Scopus Publications

RECENT PUBLICATIONS

Kabir, S.N. & Alkaff, S.N. H. (Forthcoming, 2018). Selling crime, criminals and commercializing social panic: A case in Bangladesh. International Journal of Criminal Justice Sciences.
Ullah, AKM Ahsan & Alkaff, Sharifah Nurul Huda. (2018). Biological remittance among migrant workers: Social ramifications in the Philippines and Indonesia, Journal of Asian and African Studies, 53(1)1-21.
Kabir, S.N., Alkaff, S. N.H. & Bourk, M. (2018). Iconizing ‘Muslim Terrorism’ in a British Newspaper and Public Perception. Journal of Muslim Minority Affairs, 179-197.
Lulu, R.A. & Alkaff, S.N.H (2018). Of Lust and Love: A Cross-Cultural Study of Sex and Relationship Advice Articles in Women’s Magazines. Journal of Sexuality and Culture, Volume 22, Issue 2, 479–496.
Alkaff, S. & McLellan, J. (2017). "Same News, Different Stances"? A Comparative Media Discourse Investigation of Hard News Texts in the New Straits Times and Berita Harian. Pertanika: Journal of Social Sciences and Humanities, 25(2), 511–540.

TOP PUBLICATIONS

Kabir, S.N., Alkaff, S. N.H. & Bourk, M. (2018). Iconizing ‘Muslim Terrorism’ in a British Newspaper and Public Perception. Journal of Muslim Minority Affairs, 179-197.
Lulu, R.A. & Alkaff, S.N.H (2018). Of Lust and Love: A Cross-Cultural Study of Sex and Relationship Advice Articles in Women’s Magazines. Journal of Sexuality and Culture, Volume 22, Issue 2, 479–496.
Alkaff, S. & McLellan, J. (2017). "Same News, Different Stances"? A Comparative Media Discourse Investigation of Hard News Texts in the New Straits Times and Berita Harian. Pertanika: Journal of Social Sciences and Humanities, 25(2), 511–540.
Ho, D. G. E., Henry, A., & Alkaff, S. (2012). You don’t seem to know how to work: Malay & English spoken complaints in Brunei. Pragmatics 22(3), 391-417.
Chin, G. V. S., Ho, D., & Alkaff, S.N. H. (2012). The Teaching of English Literature in the Bruneian ESL Secondary Classroom: A Preliminary Investigation. The International Journal of Learning 18(9), 117-134.

GRANT DETAILS

URG
(UBD/PNC2/2/ RG/1 (287)
Media Discourse: A multidisciplinary investigation of media texts in Malay and English in Brunei Darussalam and Malaysia.
Dr Sharifah Nurul Huda Alkaff (PI), Dr James McLellan & Dr Hjh Fatimah Hj Chuchu
BND$19,300.51
06/01/2014 - 05/07/2016

RESEARCH OUTPUTS (PATENTS, SOFTWARE, PUBLICATIONS, PRODUCTS)

Academic papers in journals and book projects.

CONSULTANCY

Yes, provides consultancy

Industry, Institute, or Organisation Collaboration

•Facilitator, English Language Enrichment for ASEAN Integration Programme, Brunei-US English Language Project (2012-16).

•Examiner for International Civil Aviation Organisation (ICAO) English Language Examination, Department of Civil Aviation, Ministry of Communication, Brunei, (2014- present).

SOCIAL, ECONOMIC, or ACADEMIC BENEFITS

Adds to knowledge in the field.