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Dr Sharifah Alkaff Senior Lecturer, Faculty of Arts and Social Sciences

About Me Publications

Dr Sharifah Alkaff

Senior Lecturer, Faculty of Arts and Social Sciences sharifah.alkaff@ubd.edu.bn


ABOUT ME

Dr Sharifah Nurul Huda Alkaff is a Senior Lecturer in the Faculty of Arts and Social Sciences, (FASS), Universiti Brunei Darussalam. She teaches mainly in the English Language and Linguistics programme but she also contributes to the Professional Communication and the Media programme as well as the English Literature programme. She has held a number of administrative positions in the faculty including Deputy Dean of Graduate Studies and Research. She has conducted collaborative research in a number of diverse areas ranging from analysing the speech act of complaints to investigating the teaching of English Literature in secondary schools in Brunei. Her main research interest is in the area of media and discourse. She is currently the Principal Investigator of a research grant awarded by Universiti Brunei Darussalam. The title of the research is Media Discourse: A multidisciplinary investigation of media texts in Malay and English in Brunei Darussalam and Malaysia.

RESEARCH INTERESTS

Media and discourse, Language and gender


RECENT PUBLICATIONS

• Alkaff, S. & McLellan, J “Same news, different stance”: A comparative media discourse investigation of hard news texts in The New Straits Times and Berita Harian. Submitted to Pertanika Journal of Social Sciences & Humanities, UPM Press in Feb 2016
• Alkaff, S., McLellan, J. & Fatimah Chuchu (in press, June 2016). Similar story, different angles? A comparative study of ‘hard news’ texts in the Malay and English print media in Brunei Darussalam. In Noor Azam Othman, J. McLellan & D.Deterding (Eds.), Language in Brunei.
• Ho, D. G. E., Henry, A., & Alkaff, S. (2012). You don’t seem to know how to work: Malay & English spoken complaints in Brunei. Pragmatics 22(3), 391-417.
• Chin, G. V. S., Ho, D., & Alkaff, S. (2012). The Teaching of English Literature in the Bruneian ESL Secondary Classroom: A Preliminary Investigation. The International Journal of Learning 18(9), 117-134.


GRANT DETAILS

URG
(UBD/PNC2/2/ RG/1 (287)
Media Discourse: A multidisciplinary investigation of media texts in Malay and English in Brunei Darussalam and Malaysia.
Dr Sharifah Nurul Huda Alkaff (PI), Dr James McLellan & Dr Hjh Fatimah Hj Chuchu
BND$19,300.51
06/01/2014 - 05/07/2016


RESEARCH OUTPUTS (PATENTS, SOFTWARE, PUBLICATIONS, PRODUCTS)

Academic papers in journals and book projects.


CONSULTANCY

Yes, provides consultancy


Industry, Institute, or Organisation Collaboration

Collaboration with the Department of Civil Aviation with regard to English language proficiency testing of air-traffic controllers (2014).


SOCIAL, ECONOMIC, or ACADEMIC BENEFITS

Adds to knowledge in the field.