Edutourism: An economic contribution of higher education.
Highest education institutions have the potential in generating revenues for the state with the ever-growing demand of knowledge-based societies globally. Graduate studies, especially in unique research areas such as Islamic-studies, Biodiversity and, Language and Cultural studies are some key attractions offered and found in the ASEAN region. To what extent are higher institutions gauging and promoting these research and learning opportunities for their respective benefits and revenue generation through their virtual presence in New Media?
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