Norainie Ahmad

Lecturer, Institute of Policy Studies


I have a multidisciplinary background in the Social Sciences, and I do qualitative research.

Research Interests:
• Women and Work
• Fertility Preferences, Attitudes, and Decision-Making
• Governance, Public Participation/NGOs
• Gender; Women's Rights
• Brunei Malay Muslim Women Identities
• Intergenerational Relationships; Ageing population

• AD-3303/AW3303 Geographies of Gender and Development
• PB-2307 NGOs in Brunei
• AD-1202 Population and Development
• GE-2404 Reproductive Health Education
• KP-5305 Socioeconomic Governance and Globalisation

• BA (Hons) Geography Major | Anthropology Minor, UBD (2004)
• Non-Exchange Non-Graduating Semester at National University of Singapore (2001)
• Junior Year Abroad Scholar at King's College London (2002)
• MSc Public Policy and Administration, London School of Economics and Political Science (2006)
• DPhil Candidate at University of Oxford (2009-2014)


Google Scholar Citations


Google Scholar h-index


Norainie Ahmad (2018). "The Socioeconomic Context of Fertility Decline and Preference in Brunei". In Gietel-Basten, S., Casterline, J. and Choe, M. K. (Eds.). Family Demography in Asia: A Comparative Analysis of Fertility Preferences. Cheltenham: Edward Elgar; pp. 52-67.

Norainie Ahmad (2018). Attitudes Towards Family Formation Among Young Adults in Brunei Darussalam. Pakistan Journal of Women's Studies: Alam-e-Niswan, Vol. 25, No. 1, pp. 15-34.

Norainie Ahmad (2017) [Review of Motherhood and Work in Contemporary Japan, by Nishimura Junko]. Asian Journal of Women's Studies RAJW, 23(2), pp. 264-8.

“How Modest is Modest Fashion? Exploring Notions of Modesty within the Context of Muslim Women's Hypervisibility on Instagram”. Collaborative Research funded under the Korea-ASEAN Cooperation Project [Phase 3] “Gender Justice and Democracy in Asia”. Coordinator: Professor Chalidaporn Songsamphan (Thammasat University). URL:[Full_Text]_KACP_Collaborative_Research_Report.pdf

“Caught Between Values and Choices: The Narratives of Reproduction among Contemporary Bruneian Women” (2015). Paper presented at the Institute of Policy Studies Seminar Series, UBD, 29th January (unpublished).

“Fertility Decision-Making among Women in Brunei Darussalam: Values and the Fluid Nature of Rezeki” (2014). Paper presented at the Korea-ASEAN Cooperation Project (KACP) on Education and Exchange Programme for Young Scholars in Women’s Studies: Uncovering Korea-ASEAN Women’s Lived Realities through Feminist Research.

“Understanding the Fertility Decline in Brunei” (2013). Paper presented at the Brunei Students’ Research Symposium, Imperial College London, United Kingdom, 6th April (unpublished).

“Kalau ada, ada; Kalau nada, nada”: Understanding Reproductive Decision Making amongst Women in Brunei (2012). Paper presented at the Southeast Asian Seminar Series, Oxford Department of International Development/Queen Elizabeth House, University of Oxford, 29th November (unpublished)

“Making Decisions About Having Children: Disentangling Fertility Preferences and Intentions of Muslim Women” (In progress). DPhil in Sociology, Department of Sociology/Oxford Institute of Population Ageing, University of Oxford.

“Control Mechanisms in a Small State University” (2006) Unpublished MSc in Public Policy dissertation, London School of Economics and Political Science.

“Social Geographies at The Centrepoint: A Question of Contestation and Identity at a Locale at the Gadong Commercial Centre” (2004) Unpublished BA (Hons) in Geography and Anthropology dissertation, UBD.


Deployment of Low-Carbon Energy and Transport Technologies: Policy Options and Implications for Brunei Darussalam. Grant from Faculty Block Fund (BND22,160/3 years project) - Research Team Member (in Research Design). PrincipaI Investigator: Dr. Romeo Pacudan.

Miscarriage and Still Birth: Bruneian Women Pregnancy Loss Experiences, Coping Strategies and Supporting Role of Health Care Professionals. Competitive Research Grant (BND13,925/1 year project) - Research Team Member. Principal Investigator: Dr. Siti Mazidah Haji Mohamad.

Korea-ASEAN Cooperation Project (KACP) on Education and Exchange Program for Young Scholars in Women's Studies, sponsorship from the ASEAN-ROK Cooperation Fund, for the following activities:

• [Phase 2, Part I] International Colloquium and Open Forum with Study Tour in Penang, Malaysia (28-31 October 2014) with the theme "Uncovering Korea-ASEAN Women's Lived Realities through Feminist Research". All paid expenses for round trip to Malaysia including meals and accommodation.

• [Phase 3] Collaborative Research: Gender Justice and Democracy in Asia (January-December 2016). Seed grant of USD1000 for individual research project expenses, paid accommodations, meals, and travel expenses to and from Bangkok, Thailand, in June 2016 (for Collaborative Research Development Workshop), and paid travel expenses to Hanoi, Vietnam in December 2016 [for the 4th Congress of the Asian Association of Women's Studies (AAWS) 'Engendering Citizenship in Asia'] [URL]:


Facilitator/Assessor for the Commonwealth Youth Programme Diploma in Youth in Development Work (2007), for Module 18: Population and Family Life Education (in consultation with the Ministry of Culture, Youth and Sports and collaboration with members of the Department of Public Policy, UBD)

Researcher, "The Multifunctionality of Agriculture in Brunei Darussalam" (2007-8) (in consultation with the Agriculture Department, Ministry of Industry and Primary Resources, and collaboration with Azman Ahmad, Roger Lawrey, Dr. Ram Pillariseti and Roslee Baha)

Industry, Institute, or Organisation Collaboration

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Voluntary work at the Oil and Gas Discovery Centre, Seria
Designer & content creator for marketing and events promotions (Institute level)
Social Media content creator and management (Institute level)