Dr Nazlida Muhamad
nazlida.muhamad@ubd.edu.bn
Senior Assistant Professor, UBD School of Business and Economics
RESEARCH INTERESTS
Religion in the Marketplace: Muslim consumers and Muslim markets, Consumer Decision Making, Consumer Psychology.
FUTURE PROJECTS
Product endorsement: Mapping Consumers' perceptions and certification attributes.
Applications Invited
Trading quality and cost for personal policy: Investigation into product judgement and choice.
Applications Invited
11
Scopus Publications
644
Google Scholar Citations
12
Google Scholar h-index
12
Google Scholar i10-index
Scopus Publications
- Muslim millennials’ attitudes towards fashion advertising
Muhammad Talha Salam, Nazlida Muhamad, and Vai Shiem Leong
International Journal of Advertising, ISSN: 02650487, Pages: 796-819, Published: 4 July 2019
Informa UK Limited - Measuring religiosity among Muslim consumers: observations and recommendations
Muhammad Talha Salam, Nazlida Muhamad, and Vai Shiem Leong
Journal of Islamic Marketing, ISSN: 17590833, eISSN: 17590841, Pages: 633-652, Published: 10 June 2019
Emerald - The role of religious motivation in an international consumer boycott
Nazlida Muhamad, Munirah Khamarudin, and Waida Irani Mohd Fauzi
British Food Journal, ISSN: 0007070X, Volume: 121, Pages: 199-217, Published: 7 January 2019
Emerald - Does the country of origin of a halal logo matter? The case of packaged food purchases
Nazlida Muhamad, Vai Shiem Leong, and Normalisa Md Isa
Review of International Business and Strategy, ISSN: 20596014, eISSN: 20596022, Pages: 484-500, Published: 2017
Emerald - Young consumer response to message framing in recycling advertisements
International Journal of Economic Research, ISSN: 09729380, Pages: 391-402, Published: 2017 - Consumer knowledge and religious rulings on products: Young Muslim consumer’s perspective
Nazlida Muhamad, Vai Shiem Leong, and Dick Mizerski
Journal of Islamic Marketing, ISSN: 17590833, eISSN: 17590841, Pages: 74-94, Published: 7 March 2016
Emerald - The effects of following islam in decisions about taboo products
Nazlida Muhamad and Dick Mizerski
Psychology and Marketing, ISSN: 07426046, eISSN: 15206793, Pages: 357-371, Published: April 2013 - Fatwa rulings in Islam: A Malaysian perspective on their role in Muslim consumer behaviour
Handbook of Islamic Marketing, Pages: 35-54, Published: 2011 - The constructs mediating religions' influence on buyers and consumers
Nazlida Muhamad and Dick Mizerski
Journal of Islamic Marketing, ISSN: 17590833, eISSN: 17590841, Pages: 124-135, Published: June 2010
Emerald - Exploring Muslim consumers' information sources for fatwa rulings on products and behaviors
Nazlida Muhamad Hashim and Dick Mizerski
Journal of Islamic Marketing, ISSN: 17590833, eISSN: 17590841, Pages: 37-50, Published: March 2010
Emerald - Islam and online imagery on malaysian tourist destination websites
Noor Hazarina Hashim, Jamie Murphy, and Nazlida Muhamad Hashim
Journal of Computer-Mediated Communication, ISSN: 10836101, eISSN: 10836101, Pages: 1082-1102, Published: April 2007
Oxford University Press (OUP)