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Dr Nazlida Muhamad Assistant Professor, UBD School of Business and Economics

About Me Publications

Dr Nazlida Muhamad

Assistant Professor, UBD School of Business and Economics nazlida.muhamad@ubd.edu.bn

ABOUT ME

RESEARCH INTERESTS

Religion in the Marketplace: Muslim consumers and Muslim markets, Consumer Decision Making, Consumer Psychology.

275

Google Scholar Citations

8

Google Scholar h-index

7

Google Scholar i10-index

FUTURE PROJECTS

Product endorsement: Mapping Consumers' perceptions and certification attributes.

Application invited for:

Trading quality and cost for personal policy: Investigation into product judgement and choice.

Application invited for: