Dr Nazlida Muhamad
nazlida.muhamad@ubd.edu.bn
Assistant Professor, UBD School of Business and Economics
RESEARCH INTERESTS
Religion in the Marketplace: Muslim consumers and Muslim markets, Consumer Decision Making, Consumer Psychology.
FUTURE PROJECTS
Product endorsement: Mapping Consumers' perceptions and certification attributes.
Applications Invited
Trading quality and cost for personal policy: Investigation into product judgement and choice.
Applications Invited
409
Google Scholar Citations
9
Google Scholar h-index
8
Google Scholar i10-index