Dr Nazlida Muhamad

nazlida.muhamad@ubd.edu.bn

Senior Assistant Professor, UBD School of Business and Economics

          

     

RESEARCH INTERESTS

Religion in the Marketplace: Muslim consumers and Muslim markets, Consumer Decision Making, Consumer Psychology.

FUTURE PROJECTS

Product endorsement: Mapping Consumers' perceptions and certification attributes.


Applications Invited

Trading quality and cost for personal policy: Investigation into product judgement and choice.


Applications Invited
11

Scopus Publications

470

Google Scholar Citations

10

Google Scholar h-index

10

Google Scholar i10-index

Scopus Publications