Dr Nazlida Muhamad

RESEARCH INTERESTS

Religion in the Marketplace: Muslim consumers and Muslim markets, Consumer Decision Making, Consumer Psychology.

FUTURE PROJECTS

Scopus Publications

Muslim millennials’ attitudes towards fashion advertising
Muhammad Talha Salam, Nazlida Muhamad, and Vai Shiem Leong
International Journal of Advertising, ISSN: 02650487, Pages: 796-819, Published: 4 July 2019


Measuring religiosity among Muslim consumers: observations and recommendations
Muhammad Talha Salam, Nazlida Muhamad, and Vai Shiem Leong
Journal of Islamic Marketing, ISSN: 17590833, eISSN: 17590841, Pages: 633-652, Published: 10 June 2019


The role of religious motivation in an international consumer boycott
Nazlida Muhamad, Munirah Khamarudin, and Waida Irani Mohd Fauzi
British Food Journal, ISSN: 0007070X, Volume: 121, Pages: 199-217, Published: 7 January 2019


Does the country of origin of a halal logo matter? The case of packaged food purchases
Nazlida Muhamad, Vai Shiem Leong, and Normalisa Md Isa
Review of International Business and Strategy, ISSN: 20596014, eISSN: 20596022, Pages: 484-500, Published: 2017


Young consumer response to message framing in recycling advertisements
International Journal of Economic Research, ISSN: 09729380, Pages: 391-402, Published: 2017


Consumer knowledge and religious rulings on products: Young Muslim consumer’s perspective
Nazlida Muhamad, Vai Shiem Leong, and Dick Mizerski
Journal of Islamic Marketing, ISSN: 17590833, eISSN: 17590841, Pages: 74-94, Published: 7 March 2016


The effects of following islam in decisions about taboo products
Nazlida Muhamad and Dick Mizerski
Psychology and Marketing, ISSN: 07426046, eISSN: 15206793, Pages: 357-371, Published: April 2013


Fatwa rulings in Islam: A Malaysian perspective on their role in Muslim consumer behaviour
Handbook of Islamic Marketing, Pages: 35-54, Published: 2011


The constructs mediating religions' influence on buyers and consumers
Nazlida Muhamad and Dick Mizerski
Journal of Islamic Marketing, ISSN: 17590833, eISSN: 17590841, Pages: 124-135, Published: June 2010


Exploring Muslim consumers' information sources for fatwa rulings on products and behaviors
Nazlida Muhamad Hashim and Dick Mizerski
Journal of Islamic Marketing, ISSN: 17590833, eISSN: 17590841, Pages: 37-50, Published: March 2010


Islam and online imagery on malaysian tourist destination websites
Noor Hazarina Hashim, Jamie Murphy, and Nazlida Muhamad Hashim
Journal of Computer-Mediated Communication, ISSN: 10836101, eISSN: 10836101, Pages: 1082-1102, Published: April 2007