Dr Nazlida Muhamad
nazlida.muhamad@ubd.edu.bn
Senior Assistant Professor, UBD School of Business and Economics
RESEARCH INTERESTS
Religion in the Marketplace: Muslim consumers and Muslim markets, Consumer Decision Making, Consumer Psychology.
FUTURE PROJECTS
Product endorsement: Mapping Consumers' perceptions and certification attributes.
Applications Invited
Trading quality and cost for personal policy: Investigation into product judgement and choice.
Applications Invited
16
Scopus Publications
803
Google Scholar Citations
13
Google Scholar h-index
14
Google Scholar i10-index
Scopus Publications
- Customer-perceived service wellbeing in a transformative framework: Research propositions in the area of health services
S. Islam, Nazlida Muhamad and Wardah Hakimah Sumardi
International Review on Public and Nonprofit Marketing, ISSN: 18651984, eISSN: 18651992, Published: 2021 - Internal marketing: a review and future research agenda
Fatima Saman Qaisar and Nazlida Muhamad
Asia Pacific Business Review, ISSN: 13602381, eISSN: 1743792X, Pages: 267-300, Published: 2021
Informa UK Limited - Patient-centered communication: an extension of the HCAHPS survey
Shahidul Islam and Nazlida Muhamad
Benchmarking, ISSN: 14635771, Pages: 2047-2074, Published: 2020
Emerald - Muslim millennials’ attitudes towards fashion advertising
Muhammad Talha Salam, Nazlida Muhamad, and Vai Shiem Leong
International Journal of Advertising, ISSN: 02650487, Pages: 796-819, Published: 4 July 2019
Informa UK Limited - Measuring religiosity among Muslim consumers: observations and recommendations
Muhammad Talha Salam, Nazlida Muhamad, and Vai Shiem Leong
Journal of Islamic Marketing, ISSN: 17590833, eISSN: 17590841, Pages: 633-652, Published: 6 Jun 2019
Emerald - The role of religious motivation in an international consumer boycott
Nazlida Muhamad, Munirah Khamarudin, and Waida Irani Mohd Fauzi
British Food Journal, ISSN: 0007070X, Volume: 121, Pages: 199-217, Published: 1 May 2019
Emerald - Exploring muslim millennials’ perception and value placed on the concept of ‘halal’ in their tourism preferences and behaviours
Talha Salam, Nazlida Muhamad, and Mazuri Abd Ghani
The Routledge Handbook of Halal Hospitality and Islamic Tourism, Pages: 130-142, Published: 1 January 2019
Routledge - Brunei halal tourism outlook
Nazlida Muhamad, Vai Shiem Leong, and Masairol Masri
The Routledge Handbook of Halal Hospitality and Islamic Tourism, Pages: 180-190, Published: 1 January 2019
Routledge - Young consumer response to message framing in recycling advertisements
International Journal of Economic Research, ISSN: 09729380, Pages: 391-402, Published: 2017 - Does the country of origin of a halal logo matter? The case of packaged food purchases
Nazlida Muhamad, Vai Shiem Leong, and Normalisa Md Isa
Review of International Business and Strategy, ISSN: 20596014, eISSN: 20596022, Pages: 484-500, Published: 2017
Emerald - Consumer knowledge and religious rulings on products: Young Muslim consumer’s perspective
Nazlida Muhamad, Vai Shiem Leong, and Dick Mizerski
Journal of Islamic Marketing, ISSN: 17590833, eISSN: 17590841, Pages: 74-94, Published: 7 March 2016
Emerald - The effects of following islam in decisions about taboo products
Nazlida Muhamad and Dick Mizerski
Psychology and Marketing, ISSN: 07426046, eISSN: 15206793, Pages: 357-371, Published: April 2013 - Fatwa rulings in Islam: A Malaysian perspective on their role in Muslim consumer behaviour
Handbook of Islamic Marketing, Pages: 35-54, Published: 2011 - The constructs mediating religions' influence on buyers and consumers
Nazlida Muhamad and Dick Mizerski
Journal of Islamic Marketing, ISSN: 17590833, eISSN: 17590841, Pages: 124-135, Published: June 2010
Emerald - Exploring Muslim consumers' information sources for fatwa rulings on products and behaviors
Nazlida Muhamad Hashim and Dick Mizerski
Journal of Islamic Marketing, ISSN: 17590833, eISSN: 17590841, Pages: 37-50, Published: March 2010
Emerald - Islam and online imagery on malaysian tourist destination websites
Noor Hazarina Hashim, Jamie Murphy, and Nazlida Muhamad Hashim
Journal of Computer-Mediated Communication, ISSN: 10836101, eISSN: 10836101, Pages: 1082-1102, Published: April 2007
Oxford University Press (OUP)