Business Models of Digital Marketplace in Asean
The Association of Southeast Asian Nations (ASEAN) is undergoing a paradigm shift from Government-to-Government (G2G) to Community-to-Community relationships with the emphasis on integration and collaboration. The relatively recent developments of Information and Communication Technology (ICT), especially Social Networks, Web 2.0, mobile technology and its related technologies have become the main drivers of this paradigm shift. This study assesses each leading ASEAN members to take advantage of the the digital marketplace as a platform for innovative business survavibility and economic diversification strategy to build Business-to-Consumer (B2C) or Consumer-to-Consumer (C2C) integration and collaboration. Digital marketplaces have enabled new types of transactions and are becoming an increasingly important part of the economic development. The research will be benefiting Brunei in understanding and preparing the potential of digital marketplace based on the lesson learnt from neighboring ASEAN countries that have been utilizing the digital business platform. The outcome of the research will be the framework and modelling digital marketplace based on successful implementations without leaving the local wisdom of Brunei’s identity. The research will deploy qualitative method by interviewing experts and players of digital marketplace in ASEAN countries. Case studies will be conducted on a particular e-commerce segment such as social commerce in Brunei.
Application invited for: Master, PhD (study on network effect and expansion strategy of cybermediations)