Dr Hj Mohammad Nabil Almunawar


Associate Professor, UBD School of Business and Economics


Dr Mohammad Nabil Almunawar is currently an associate professor at School of Business and Economics, Universiti of Brunei Darussalam (UBDSBE), Brunei Darussalam. He was the former dean of UBDSBE. He received his bachelor degree in 1983 from Bogor Agricultural University, Indonesia, master Degree (MSc Computer Science) from the Department of Computer Science, University of Western Ontario, London, Canada in 1991 and Ph.D. from the University of New South Wales (School of Computer Science and Engineering, UNSW) in 1998. Dr Almunawar has published more than 100 papers in refereed journals, book chapters and international conferences. He has more than 30 years teaching experiences in the area computer and information systems. His overall research interests include applications of IT in Management, Electronic Business/Commerce, Health Informatics, information security, cloud computing, Big Data and Internet of Things. He is also interested in object-oriented technology, databases and multimedia retrieval.


First Degree: Bogor Agricultural University (Agricultural Technology), Indonesia, 1983
Master Degree: University of Western Ontario, now Western University (MSc in Computer Science), Canada, 1991
PhD Degree: University of New South Wales (PhD in Computer Science), Australia, 1998


E-Business/E-Commerce, Digital Marketplace, Digital Business Ecosystem, Health Informatics, Cloud Computing, Information Security, Internet of Things (IoT),


Business Models of Digital Marketplace in Asean

The Association of Southeast Asian Nations (ASEAN) is undergoing a paradigm shift from Government-to-Government (G2G) to Community-to-Community relationships with the emphasis on integration and collaboration. The relatively recent developments of Information and Communication Technology (ICT), especially Social Networks, Web 2.0, mobile technology and its related technologies have become the main drivers of this paradigm shift. This study assesses each leading ASEAN members to take advantage of the the digital marketplace as a platform for innovative business survavibility and economic diversification strategy to build Business-to-Consumer (B2C) or Consumer-to-Consumer (C2C) integration and collaboration. Digital marketplaces have enabled new types of transactions and are becoming an increasingly important part of the economic development. The research will be benefiting Brunei in understanding and preparing the potential of digital marketplace based on the lesson learnt from neighboring ASEAN countries that have been utilizing the digital business platform. The outcome of the research will be the framework and modelling digital marketplace based on successful implementations without leaving the local wisdom of Brunei’s identity. The research will deploy qualitative method by interviewing experts and players of digital marketplace in ASEAN countries. Case studies will be conducted on a particular e-commerce segment such as social commerce in Brunei.

Applications Invited
Master, PhD (study on network effect and expansion strategy of cybermediations)

Digital Business Ecosystem

We are witnessing the digital transformation of businesses that have spread across products or services, processes and deliveries. New business models that take advantage of digitation are growing fast and digital platforms spring up in many parts of the world. As digital platforms rely on collaborative actors, viewing a digital firm in isolation may not be appropriate. As such, considering a digital platform in its value-exchange networks business ecosystem is more suitable to get the big picture of the platform and then analyze how the platform interacts with its surroundings in the ecosystem to keep the balance and expand. The research is expected to produce a novel model for digital business ecosystem using a value exchange network construct. Application of the model to a various digital ecosystems will be studied.

Applications Invited
PhD, Master by Research

Scopus Publications


Google Scholar Citations


Google Scholar h-index


Google Scholar i10-index

Scopus Publications


Anshari, M. Almunawar, M.N. & Lim, S.A. (2019). Customer relationship management and big data enabled: Personalization & customization of services. Applied Computing and Informatics, 15(2):94-101 [Index by Scopus, 2019 SJR Q2, Open Acess] https://doi.org/10.1016/j.aci.2018.05.004

Haji Jaman, S.F.H., Haji Damit, N.J., Ishak, N.M., Anak Ason, M.L., Tamin, M.R., and Almunawar, M.N. (2019). The adoption of social media as marketing tools: Case small and medium enterprises in Brunei Darussalam. International Journal of Asian Business and Information Management (IJABIM), 11(2), Article 3. [Index by Scopus]

Haji Arine, M.A.; Mohammad Zain, H.A., Abd Razak, S.N., and Almunawar, M.N. (2019). The impact of smartphone on the telecommunication industry in Brunei Darussalam. International Journal of Technology Diffusion (IJTD), 11(1), Article 4.

Bouargan, M., Halim, R. A. H. A., Husaini, N. H., Jusniah, N. A., Ahmad, N. H. M. H., & Almunawar, M. N. (2020). The Utilization of Social Media by Small and Medium Food Vendors in Brunei Darussalam. International Journal of Asian Business and Information Management (IJABIM), 11(1), 142–163. https://doi.org/10.4018/IJABIM.2020010109 [Index by Scopus]

Haji Jaman, S.F.I., Haji Damit, N.J., Ishak, N.A., Anak Ason, M.L., Tamin, M.R. Tangphadungrutch, K., and Almunawar, M.N. (2020). The Adoption of Social Media as Marketing Tools: Case Small and Medium Enterprises in Brunei Darussalam. . International Journal of Asian Business and Information Management (IJABIM), 11(2), 28–50. https://doi.org/10.4018/IJABIM.2020040103 [Index by Scopus]


Anshari, M., Almunawar, M. N., Shahrill, M., Huda, M., & Wicaksono, D.K. (2017). Smartphones usage in the classrooms: Learning aid or interference? Education and Information Technologies, 22(6): 22: 3063-3079 [Indexed by Scopus, 2015 SJR: Q1, H-Index: 23] DOI: 10.1007/s10639-017-9572-7

Susanto, H., Almunawar, M.N. & Yong, C.T. (2011). Information management security standards: a comparative study of the big five. International Journal of Electrical and Computer Sciences (IJECS/IJENS), 11 (5), 23-29.

Almunawar, M.N., Anshari, M., & Younis, M.Z., & Kisa, A.(2015). Electronic health object:
Transforming health care systems from static to interactive and extensible. INQUIRY: The Journal of Health Care Organization, Provision, and Financing, 52, 1-10.

Almunawar, M. N., Susanto, H., & Anshari, M. (2013). A Cultural transferability on IT business application: iReservation system. Journal of Hospitality and Tourism Technology, 4(2), 155-176. Doi: 10.1108/JHTT-05-2012-0015 [Indexed by Scopus]

Almunawar, M.N., Anshari, M. & Susanto, H. (2013). Crafting strategies for sustainability: How travel agents should react in facing a disintermediation. Operational Research an International Journal, 13(2), 317-342. Doi: 10.1007/s12351-012-0129-7, [Indexed by Scopus]