The Association of Southeast Asian Nations (ASEAN) is undergoing a paradigm shift from Government-to-Government (G2G) to Community-to-Community relationships with the emphasis on integration and collaboration. The relatively recent developments of Information and Communication Technology (ICT), especially Social Networks, Web 2.0, mobile technology and its related technologies have become the main drivers of this paradigm shift. This study assesses each leading ASEAN members to take advantage of the the digital marketplace as a platform for innovative business survavibility and economic diversification strategy to build Business-to-Consumer (B2C) or Consumer-to-Consumer (C2C) integration and collaboration. Digital marketplaces have enabled new types of transactions and are becoming an increasingly important part of the economic development. The research will be benefiting Brunei in understanding and preparing the potential of digital marketplace based on the lesson learnt from neighboring ASEAN countries that have been utilizing the digital business platform. The outcome of the research will be the framework and modelling digital marketplace based on successful implementations without leaving the local wisdom of Brunei’s identity. The research will deploy qualitative method by interviewing experts and players of digital marketplace in ASEAN countries. Case studies will be conducted on a particular e-commerce segment such as social commerce in Brunei.
We are witnessing the digital transformation of businesses that have spread across products or services, processes and deliveries. New business models that take advantage of digitation are growing fast and digital platforms spring up in many parts of the world. As digital platforms rely on collaborative actors, viewing a digital firm in isolation may not be appropriate. As such, considering a digital platform in its value-exchange networks business ecosystem is more suitable to get the big picture of the platform and then analyze how the platform interacts with its surroundings in the ecosystem to keep the balance and expand. The research is expected to produce a novel model for digital business ecosystem using a value exchange network construct. Application of the model to a various digital ecosystems will be studied.
Business Information Systems; Fourth Industrial Revolution; Digital Business; Digital Humanities
Anshari’s work contributes towards the following SDG(s): GOAL 9: Industry, Innovation and Infrastructures
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